Plain-English privacy.

What we collect, and when

• Contact details you choose to give us. When you request a planning tool or unlock results, we ask for things like your name, email, company, and revenue range. We use them to deliver what you asked for and to follow up about Wayfinder services and new planning tools. Every email we send includes an unsubscribe link.
• Anonymous usage signals. We use PostHog, an analytics service, to understand how visitors use the site: which pages get read, where people stop inside a tool. This runs without cookies. We also use Google Analytics, which sets its own analytics cookies. It does not record the numbers you type into any calculator. On general pages (not the planning tools), we may also review anonymized session replays (what was scrolled and clicked) with anything you type hidden. On the ad landing pages that host a tool, we use two session-replay services (PostHog and Microsoft Clarity), both running without cookies there; each captures only the surrounding page, with the tool itself visually hidden, and both stop entirely the moment you start the tool. On the planning-tool pages themselves, replay is switched off completely.
• Booking details. If you book a call, Calendly collects your name, email, and chosen time under its own privacy policy.
• Advertising measurement. When we run ads on LinkedIn, LinkedIn’s measurement cookie (the Insight Tag) lets LinkedIn learn that its ad led to a visit and to actions like starting a tool or booking a call, never the numbers you type. You can limit this in your browser’s cookie settings, in LinkedIn’s ad settings, and with Google’s analytics opt-out. Everything on this site works the same either way.

What stays on your device

The financial numbers you enter into our planning tools (revenue, costs, cash balances, quiz answers about your business) are saved only in your own browser so you don’t lose work if you refresh. Dollar amounts you type are never included in our analytics. Where a tool sends context with your contact request (for example, your diagnostic result), that is shown in the tool before you submit.

Who we share data with

Only the services that run this website: Formspree (receives form submissions), PostHog (anonymous analytics), Calendly (bookings), and our email and hosting providers. We do not sell your information. The one advertising exception is above: LinkedIn ad measurement.

Your choices

• Unsubscribe from our emails any time with the link in the email footer.
• Ask us what we have about you, or ask us to delete it, by emailing hello@wayfinderpartners.com. We’ll act on it promptly.

Questions

Email hello@wayfinderpartners.com. A person reads it. If this policy changes in a way that matters, we’ll update the date at the top of this page.