PRIVACY
Plain-English privacy.
What this website collects, what never leaves your device, and how to reach us about any of it.
Last updated: September 26, 2026
What we collect, and when
- Contact details you choose to give us. When you request a planning tool or unlock results, we ask for things like your name, email, company, and revenue range. We use them to deliver what you asked for and to follow up about Wayfinder services and new planning tools. Every email we send includes an unsubscribe link.
- Anonymous usage signals. We use PostHog, an analytics service, to understand how visitors use the site: which pages get read, where people stop inside a tool. This runs without cookies. We also use Google Analytics, which sets its own analytics cookies. It does not record the numbers you type into any calculator. On general pages (not the planning tools), we may also review anonymized session replays (what was scrolled and clicked) with anything you type hidden. On the ad landing pages that host a tool, we use two session-replay services (PostHog and Microsoft Clarity), both running without cookies there; each captures only the surrounding page, with the tool itself visually hidden, and both stop entirely the moment you start the tool. On the planning-tool pages themselves, replay is switched off completely. Micro quizzes use lightweight anonymous events for question progress, result views and booking clicks, without session replay. Names, emails and individual answers are not sent in these analytics events. An identifier stored in your browser tab connects steps in the same quiz run.
- Booking details. If you book a call, Calendly collects your name, email, and chosen time under its own privacy policy.
- Advertising measurement. When we run ads on LinkedIn, Facebook or Instagram, that network’s measurement tag (LinkedIn’s Insight Tag, Meta’s Pixel) sets its own cookie so the network can learn that its ad led to a visit and to actions like starting a tool, requesting a guide or booking a call, never the numbers you type and never your contact details. Meta also receives the same events from our server so its reporting still works when a browser blocks the tag. The server copy carries the page address, your IP address and browser type, and Meta’s own cookie value when available. For completed micro quizzes, Meta also receives the quiz pillar and selected revenue band. It does not receive your name, email, individual pillar answers or typed financial amounts. You can limit all of this in your browser’s cookie settings, in LinkedIn’s ad settings, in Meta’s ad preferences, and with Google’s analytics opt-out. Everything on this site works the same either way.
What stays on your device
The financial numbers you enter into our planning tools are saved in your browser so you don’t lose work if you refresh. Dollar amounts you type are never included in our analytics. When you complete a micro quiz, Formspree receives your selected revenue band, three pillar answers and result snapshot. On website quizzes with a contact form, we also save the contact details you provide with your answers in our lead store. The Meta quiz pages do not ask for contact details; their answer records are anonymous and are not automatically linked to a Meta Instant Form contact. Your browser tab keeps your answers and a saved-result receipt, but not your name or email. Where another tool sends context with your contact request, that is shown in the tool before you submit.
Your choices
- Unsubscribe from our emails any time with the link in the email footer.
- Ask us what we have about you, or ask us to delete it, by emailing hello@wayfinderpartners.com. We’ll act on it promptly.
Questions
Email hello@wayfinderpartners.com. A person reads it. If this policy changes in a way that matters, we’ll update the date at the top of this page.