Growth is raising new questions.
You see opportunity, but need to understand what it will ask of your cash and resources.
FRACTIONAL CFO
Fractional CFO services
for owner-led businesses.
Wayfinder Partners provides fractional CFO support for owner-led businesses with approximately $1M–$20M in revenue. Led from Traverse City and serving businesses nationwide, we help owners work through cash forecasts, budgets, and financial decisions without a full-time CFO hire.
FINANCIAL LEADERSHIP, ALONGSIDE YOU
Make room for
the bigger questions.
- What can we commit to?
- Which assumptions matter most?
- What should we do next?
WHO IT’S FOR
The next decision deserves more than a guess.
For owners with bigger financial decisions ahead who need experienced leadership alongside their existing bookkeeping.
Profit and cash tell different stories.
The business looks busy. You still want a better view of what you can commit to.
You’re weighing the options alone.
You need someone to challenge the assumptions and work through the financial tradeoffs with you.
BEFORE YOU COMMIT
One decision.
More than one possible outcome.
A forecast helps you work through the assumptions behind a decision. Explore an illustrative hiring scenario to see how the conversation changes.
LOOKING AHEADIllustrative scenario · not a projection
RELATIVE CASH POSITION
Start with the current plan.
Selected scenarioCurrent plan
What does the existing plan make possible?
Begin with expected receipts and commitments. Use that starting point to test the decisions ahead.
HOW WE HELP
Practical support.
A clear purpose.
We’ll agree the scope around your business.
View current plans & pricing
CONNECT THE NUMBERS TO THE DECISION
Your goalsYour numbers
Financial perspectiveForecast · Compare · Challenge
A better-informed next step
Cash flow forecasting
Rolling views of cash and revenue to support forward planning. Start with our free 13-week cash flow planner to map expected receipts, payments, and weeks below your cash reserve.
Scenarios and budgets
Explore assumptions and alternatives before making a commitment.
Decision meetings
A recurring conversation about performance, priorities, and the decisions ahead.
Lender, investor, and board support
Financial support for discussions with lenders, investors, and boards. We agree the reporting and forecast needs around your audience and the decision at hand.
WORKING TOGETHER
A clear way to begin.
- 01 / DEFINE
Start with the decision.
Talk through your goals, constraints, and the choices ahead. Agree where a financial perspective would be most useful.
A clear set of priorities - 02 / EXPLORE
Work through the options.
Develop the relevant forecasts and scenarios. Test the assumptions, compare tradeoffs, and identify questions to resolve.
A forward view of the choices - 03 / NAVIGATE
Keep the plan connected.
Use recurring conversations to review performance, revisit assumptions, and adjust priorities as the business changes.
An ongoing decision-making rhythm
A FEW USEFUL ANSWERS
Before we talk.
When does an owner-led business need a fractional CFO?
Consider fractional CFO support when reliable books are no longer enough to answer decisions about cash, hiring, growth, or financing. Revenue alone does not determine the need. Our Financial Leadership Readiness Checkup helps you consider which layer of financial support is missing.
Can you help connect monthly results to a cash forecast?
Yes. Monthly reports explain past performance; a cash forecast looks at expected collection and payment dates. We use the financial information available to discuss assumptions, upcoming commitments, and the scope of ongoing forecasting support.
Can you work with my existing bookkeeper?
Fractional CFO is a separate service from bookkeeping. We can discuss how to work with your current finance support and the quality of information needed.
When is combined support a better fit?
If you need both reliable monthly books and forward financial leadership, Bookkeeping + CFO brings those responsibilities into one engagement.